Jakarta (ANTARA) — Local home textile brand Unitwo has for the first time expanded into offline sales channels through a collaboration with IUIGA at Pondok Indah Mall (PIM 1). The soft launching held on Sunday morning was attended by a number of media and creators who follow the development of both brands.
At the opening, Unitwo showcased various lines of its flagship products, including a blanket series that was previously only sold online. This physical presence gives consumers the opportunity to try firsthand the texture and quality of the materials. According to a Unitwo staff member, Fatma, a number of visitors expressed their interest because they could finally see and touch products they had only previously encountered online.
IUIGA, known for its transparent quality concept, presented its signature layout without any special emphasis on the collaboration, so that Unitwo products appeared integrated with the store's aesthetic. This collaboration includes several blanket series as well as a special bundling package consisting of a Waffle Blanket and an IUIGA X Unitwo Reed Diffuser.
Based on observations at the location, the waffle series was the product that attracted the most attention due to its texture and light weight. During the opening period until the end of the year, IUIGA and Unitwo are offering special prices for visitors.
Project Manager of the IUIGA X Unitwo collaboration, Clara Aknadya, said that the move to present this offline pop-up was made to answer the needs of consumers who are increasingly selective about product quality. "We want to present an experience that is honest and easily accessible. Consumers don't just want to see quality, they want to feel it directly," said Clara.
This collaboration marks Unitwo's new strategy in expanding market reach and increasing consumer trust through physical shopping experiences, amid growing demand for home products that prioritize quality, comfort, and aesthetics.
